Search Engine Optimization (SEO) Level 2
In the Level 2 of Cealea’s SEO Course, learn in-demand skills like competitor analysis & content marketing.
Learn the techniques to master the art of SEO audit & technical SEO through this Professional SEO Course in Islamabad.
Learn Search Engine Optimization in Rawalpindi Islamabad
SEO Audits & Tools
Advanced Technical SEO
SEO Level 2 Training in Rawalpindi
Section 1. SEO Audit & Tools
This is one of the most important components of the Professional SEO Course in Islamabad. Learn about the use of technical SEO audit tools available in the current marketplace to determine how search engines like Google view your website. You’ll also learn the basics of SEO Audit, allowing you to uncover your website’s technical SEO issues and develop clear and actionable recommendations.
You’ll get to learn all the metrics provided by SEO tools and analyse the health of your website. Learn about the comprehensive understanding of your website’s online presence. This can have a noticeable impact on how your website ranks on SERPs. These tools will save you from tedious keyword research and complex data analysis. These tools include a traffic analysis tool, a backlink analysis tool, a keyword research tool, and a rank tracker.
Section 2. Advanced Technical SEO
You will get to learn the most critical technical SEO strategies. It is one of the most in-demand skills currently. Knowing these strategies can help you bring your site into tip-top shape and help the search engines seamlessly index and render it. You’ll learn the importance of having an up-to-date PHP version and how it can impact your site’s security and speed. The course will also cover technical SEO concepts to avoid potential issues.
We will delve deep into topics like crawlability, HTTP response codes, international SEO, indexability, hosting, and server configuration through our custom-made videos, articles, mini-projects, and quizzes. Guided by your instructor, you’ll learn about XML sitemaps, how they work, and what pages you should include. All these topics are critical for your journey toward becoming an SEO professional. Throughout the course, you will complete tasks to apply your knowledge along the way.
Section 3. Competitor Analysis
Competitor analysis involves an analysis of the SEO positioning efforts made by the competitors’ websites. Keywords play an essential role when it comes to competitor analysis. You will learn the skills to look for new keyword opportunities and evaluate the keyword difficulty. You can use competitive analysis tools to analyse your competitors’ on-site SEO. You will learn the importance of digging into competitor backlink profiles and building high-quality links for your own website.
With Cealea’s SEO Professional Training in Islamabad, you can detect business opportunities before the competitors do and take advantage of them. Another important component of competitor analysis is learning how competitors leverage social media. It allows you to track how much the competitors spend on their advertisements and how they communicate with the general public. Examining site structure & UX is also essential, considering that Google emphasises a lot on improving user experience.
Section 4. Content Marketing
Content Marketing has proven to be an integral part of SEO Lead Generation strategies. You’ll get to learn different marketing situations and channels, including blogs, emails, web pages and posts on social networks, etc. The course will cover different tactics to advertise your brand, product, or service. Each part of content marketing needs targeted communication that takes the customer through the various sales-to-funnel stages, closer and closer to the final stage of conversion.
SEO and content marketing are sometimes confused because content marketing can use tools and techniques typical of SEO. Content marketing is a strategy that often uses more than one channel to leverage consumers’ interests, needs, and curiosity. It’s a vital tool for building a successful brand and online following. However, it’s essential to keep in mind that to maximise your chances of success online, content marketing and SEO should be used in parallel in such a way that they complement each other.
Join the Best Professional Search Engine Optimization Course in Islamabad
How Does it Work?
Give the test according to your training and ensure a high-scoring IELTS certification.