Complete SEO Course in Rawalpindi & Islamabad
Learn the secrets of Search Engine Optimization through Cealea’s complete search engine marketing training in Islamabad.
Develop real-world skills to rank higher in the search results and grow your own demand in SEO or digital marketing industries.
Components of Complete SEO Course in Rawalpindi & Islamabad
Onsite & Offsite SEO
Why Do You Need Complete SEO Course in Rawalpindi & Islamabad?
Course Contents of the Complete Search Engine Marketing Training In Islamabad
Section 1. Onsite & Offsite SEO
This part of the Complete SEO course in Rawalpindi Islamabad will cover almost all the on-page and off-page aspects of website search engine optimisation. Onsite SEO involves making your website easier to be understood by the search engines by adjusting components like keywords, web content, titles, load speed, and Alt tag images. On the other hand, off-page SEO focuses on improving your position within search rankings by leveraging other sites and places across the web.
Onsite SEO will cover topics such as user experience enhancement, on-page SEO, and content marketing. On the other hand, offsite SEO covers topics such as citation management, link building, and reputation management. Both onsite and offsite SEO needs to be optimised for perfect indexing, rendering, and ranking of your website. The course will prepare you to fix any potential problems related to on-page or off-page SEO.
Section 2. Technical SEO
You will learn the most critical technical SEO strategies. Knowing these strategies can help search engines seamlessly index and render your website, thus giving it a competitive advantage. We will delve deep into topics like crawlability, HTTP response codes, international SEO, indexability, hosting, and server configuration through our custom-made videos, articles, mini-projects, and quizzes.
You will learn how sitemaps, redirects and other components lay a foundation for your SEO content. Guided by your instructor, you’ll learn about XML sitemaps, how they work, and what pages you should include. You will also learn the best practices to follow in your SEO strategy. All these topics are essential for your journey toward becoming an SEO professional. Throughout the course, you will complete mini-projects to apply your knowledge along the way.
Section 3. SEO Audit
With complete search engine marketing training in Islamabad, you will learn how to diagnose any issues or areas of weakness on your website using the SEO audit tools available in the current marketplace. This will help you develop clear, actionable strategies and future growth recommendations. You will learn about key site performance indicators that are a major determinant in search result rankings. These indicators also measure the effectiveness of the work that is carried out on your site.
The correct use of SEO Audit tools will save you from tedious keyword research and complex data analysis. These tools include a traffic analysis tool, a backlink analysis tool, a keyword research tool, and a rank tracker. You may also audit your competitor’s websites to identify their strengths and weaknesses and build strategies accordingly to outrank them. Once your new strategies are in place, you can monitor your progress using these tools.
Section 4. Negative SEO
As an SEO professional, it is imperative that you’re aware of all the negative SEO practices that may be used by competitors to sabotage your search engine rankings. Some common forms of negative SEO practices include website hacking, link removal, content duplication, and link spamming. In case your website is not protected, it can be easily attacked by hackers. Negative SEO practices, if not identified timely, may end up in the deindexation of your website.
To be able to prevent these attacks, you will learn skills like keeping your softwares up-to-date, monitoring your site’s CTR, monitoring your Google rankings, tracking your backlinks daily, and migrating your website to HTTPS. The attackers may also use social media to create fake social profiles and ruin your online reputation. These skills will definitely help you prevent negative SEO attacks, thus reducing the negative impact on your site’s rankings.
Learn Complete Search Engine Marketing In Rawalpindi & Islamabad
How Does it Work?
Give the test according to your training and ensure a high-scoring IELTS certification.